Last week, I was lucky to attend an “ideation” session put together by the consulting firm Oliver Wyman. Representatives from payers, providers, venture capital firms and professional services firms gathered to learn more about the convergence of consumer and patient-centered business designs. We had an opportunity to hear from 15 different companies and the amount of innovation – from organizations we’ve known and loved for years, such as Eliza and iTriage – was inspiring. Technology, imagination and time have helped move the industry towards being more consumer-centric.
While traditional payers and providers are working to reorient their operations, systems and overall thinking around consumers, new players – unencumbered, passionate and agile – are emerging and gaining traction. These three companies in particular are noteworthy: Wello, Greatist and Jawbone.
Wello makes it easy for people to enjoy the benefits of a personal trainer, one-on-one or in groups, whenever and wherever they want. Wello has gone from zero to 100 since 2011. And if you use a personal trainer, you appreciate that they know more about you than your primary care physician.
Greatist is committed to helping the young, savvy and social choose better to be a healthier and happier person. Greatist is not a typo – and has over 3 million unique visitors per month and many visiting the site more than once a day. Isn’t stickiness something we all aspire to?
Jawbone is more than a cool gizmo. It is a thoughtful and deliberately designed way for people to track their sleep and their activities and then use that information to feel – and probably become — healthier.
These companies have fresh perspectives on how to engage people, and they are gaining traction. As traditional players work to adapt their organizations to the consumer facing world, it is worth looking at companies like these. Traditional health-care companies can learn more than a few things from them.