Every week, there seems to be a new article in the press that discusses a number of misconceptions about private exchanges. So what is the truth? ConnectedHealth President Joe Donlan shared his thoughts with Managed Healthcare Executive in a recent article.
Yes, healthcare is different and more complicated than selling shoes. And you need to provide the resources (recommendations, call center support, communication materials, etc.) that will help guide people through their decision-making process. But the overall online experience and transaction process can approach what the retail world continues to master.