With healthcare reform, insurers are realizing their customer is no longer the benefits manager, but rather the end consumer. ConnectedHealth Chairman Ann Mond Johnson discusses the implications of this shift on both public and private insurance markets in an article she wrote for Healthcare Payer News. Just as technology has transformed our retail shopping habits, Ann discusses how insurance markets can follow the same path to create a strong consumer experience.
“Health insurance is something few of us have had to think about. Historically, we’d have one, two or maybe three choices from our employer, try to make sense of the information, and then select one. An effective health insurance marketplace has to help overcome the entrenched habits and challenges we have as shoppers in health.” says Johnson.