Now that we’re closing in on the end of the first quarter of 2014, what should health plans think about to stay competitive in a rapidly changing healthcare market? VP of Business Development Fred Karutz lays out a veritable blueprint for carriers in his recent Healthcare Payer News blog post.
“A few progressive brokers and health plans have… gone stealth mode in 2013 to create a sizeable block of 1-1-2014 private exchange business, leaving others to scramble to create market credibility. And success breeds adoption. These new, organized group defined contribution marketplaces will increasingly attract the attention of this relatively underserved employer segment by presenting something truly different: a platform that encourages consumer choice, customization and focus, while serving a diverse employee population – group eligible and ineligible workers alike.”